Intro

When I was a little kid, I was fascinated with the Foundation Series by Isaac Asimov  and the protagonist Hari Sheldon. Hari was an expert at psychohistory, a sort of mathematical sociology that enabled him to predict actions on a mass scale.

I love this concept and how it compares to internet marketing.

The individual's behavior is messy and unpredictable.

But groups of people are more predictable.  You can measure the average click-through-rate. You can measure the conversion rate of a web page. You can advertise to a similar segment and see similar behavior with maybe a slight amount of depreciating return.

Internet advertising is exciting.

Internet marketing is about technology and humanity and evolution.

You are not the same person you were yesterday and you will learn something today that will change your behavior tomorrow.

The marketer must evolve as advertising must evolve as people and technology evolves.

Work

I have held a variety of positions and I have a very diverse set of interests. Currently, I am working through all five of the Google Advertising Certifications (Display, Shopping Feeds, Mobile, Advanced Search, and Analytics). I thought it would be fun.

Next, I plan on getting Tableau Certified (I love data visualization). After that I would love to learn more about Machine Learning or Alteryx.

Below is the quick list from my LinkedIn profile.

Positions:

  • Search Engine Marketing Manager - First Tech Federal Credit Union (present)
  • Senior Creative Strategist - Yahoo
  • Digital Paid Media Specialist - ethology
  • Strategic Marketing Adjunct Professor - Davenport University
  • eCommerce Customer Acquisition Specialist - Wolverine World Wide

Certifications:

  • Digital Garage Certification: Online Marketing Fundamentals (Google)
  • Introduction to Game Design (Coursera)
  • Customer Analytics (Coursera)
  • Operations Analytics (Coursera)
  • Digital Media Salesperson Certification (IAB)
  • R Programming (Coursera)
  • The Data Scientist’s Toolbox (Coursera)
  • Web Analyst Certification (DAA)
  • Creative Programming for Digital Media & Mobile Apps (Coursera)
  • Think Again: How to Reason and Argue (Coursera)
  • Gamification (Coursera)
  • Bing Certification (Microsoft)
  • Google AdWords Certification (Google)
  • Marin Certification (Marin Software)
  • BrightEdge Certification (BrightEdge)

Organizations:

  • Trailkeepers (member)
  • Mazamas (member)
  • Friends of the Library (former board member)

About

I remember the first time I tried to climb a mountain. I failed miserably. I was unprepared, out of shape, and underestimated the challenge.

Then I spent the next six months training.

I climbed Larch Mountain, first.

Then Dog Mountain, Table Mountain, Saddle Mountain, Mount Hamilton, Neahkahnie Mountain, Tom Dick and Harry Mountain, McNeil Point, Coopers Spur, and visited Paradise Park.

In May, I climbed Mount St. Helens which is sort of a big deal.

Life is full of challenges. Some people never try to achieve anything. Some people try and give up. Some people persist.

I’d like to think that I’m the type of person meant to stand on the top of mountains rather look up from the bottom wondering what it is like at the top.

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